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Diploma in Digital Marketing - KPTM Ipoh

The truly revolutionary impact of the digital world is just beginning to be felt. Due to this factor, Kolej Poly-Tech Mara Ipoh makes a move in developing Diploma in Digital Marketing (AM101) which this program is offered to meet the needs of the industry and is aimed at the use of various media related to ICT excellence. This program also will offer an in-depth understanding of how effectively strategize and implement powerful digital marketing campaigns that convert. From social marketing to search marketing, students will learn everything that they need to excel in their digital marketing career.

This program prepares students to face the challenges of the globalized business world. Students gain experience and knowledge of theoretical and practical aspects of digital marketing subjects which will prepare them to join the workforce in the future. Career opportunities for this program are quite large and are in great demand in Malaysia. The programs will make sure that graduate is geared up to handle this shift and take advantage of the brand-new business opportunities available.
Programme :
Diploma in Digital Marketing

Programme Duration :
2 Years 4 Months

Campus :

Programme Code :

Programme Fee :

Medium of Instruction :

Reference :
N/342/4/0210 (MQA/PA 9507) 04/2023

Minimum Requirement :

i. Pass Sijil Pelajaran Malaysia (SPM) with at least 3 credits in any subject; OR

ii. Pass Unified Examination Certificate (UEC) with at least B grade in 3 subjects; OR

iii. Pass O-Level with at least C grade in 3 subjects; OR

iv.  Pass Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent with at least C Grade (NGMP 2.0) in 1 subject; OR

v. Pass Sijil Tinggi Agama Malaysia (STAM) with at least Maqbul grade; OR

vi. Pass SKM Level 3 in the related field and pass in SPM with at least 1 credit in any subject; OR

vii. Pass Community College Certificate (Level 3 MQF equivalent) in the related field and pass SPM with at least 1 credit in any subject; OR

viii. Pass Technical/Vocational Certificate (Level 3 MQF equivalent) in related field with at least PNGK 2.00 and 1-year relevant working experience or 1-semester bridging program; OR

ix. Pass Certificate (Level 3 MQF equivalent) in related field with at least PNGK 2.00; OR

x. Other equivalent qualification that is recognized by the Malaysian Government


Proficiency English I
Enterprise IT Application
Pengajian Malaysia 2 / Bahasa Melayu Komunikasi 1
Building Business Network
Introduction to Marketing


Proficiency English II
Digital Graphic Design
Introduction to Consumer Behaviour
Introduction to Multimedia / Fundamental of Online Marketing / Introduction to Digital Marketing
Study Skills / Pengucapan Awam / Human Communication / Kemahiran Menulis / Bahasa Kebangsaan A


Introduction to International Marketing
Foundation to Financial Accounting
Khidmat Masyarakat 1 / Pengurusan Masjid
Digital Illustration
Basic Oratory
Introduction to Multimedia / Fundamental of Online Marketing / Introduction to Digital Marketing
Web Publishing


Pengajian Islam / Etika dan Nilai
Internet Ethics and Cyber Law
Integrated Marketing Communication
Customer Service Management


Digital Advertising
Digital Entrepreneurship
Marketing Ethics
Career Development


Industrial Training

Graduates of the Diploma in Digital Marketring program are prepared to enter industry as:

Entrepreneur of Technopreneur, 
Business planner, 
Digital Marketing Junior Executive, 
Marketing Strategist, 
Online Marketing Coordinator, 
Web Administrator, 
Web Application Developer, 
Digital Strategist, 
Social Media Specialist, 
SEO specialist, 
Social Media Coordinator,
Junior E-Business Development Executive, 
Junior E-Business Specialist.


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Kolej Poly-Tech MARA Ibu Pejabat
Level 4 & 5, Jalan 7/91, Taman Shamelin Perkasa,
Cheras, 56100, Kuala Lumpur.
Tel : 03-9179 5600
Fax : 03-9281 7491 
E-mail : skk@gapps.kptm.edu.my
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Tel : 03 9179 5637/39
Fax : 03 9179 5677/98
E-mail : admission@kptm.edu.my
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E-mail : cio@kptm.edu.my

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